CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Open YY: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Trends & youth culture · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Avant-garde & designer
Open YY shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Open YY (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | South Korea |
| Founded | 1977 | 2020 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Open YY
OPEN YY is a Korean fashion brand based in Seoul. It was founded in 2020 by the Kim sisters, Ji-Young and Bo-Young. Centered on YY, which comes from the two sisters’ names, the brand name reflects the idea that they share similarities while...
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