MCM
MCM (Modern Creation München) is a luxury brand founded in Munich, Germany, in 1976. Since Michael Cromer created its first travel pieces, the brand has focused on handbags, backpacks, leather accessories, and travel goods. It currently als...
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MCM vs Firsthand: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MCM
Swap brands
Streetwear · Luxury & heritage · Decoration & playfulness
Minimal & basics · Trends & youth culture · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Luxury & heritage
MCM shows a stronger emphasis
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Decoration & playfulness
MCM shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MCM (solid line, circles)
- Firsthand (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Germany | Japan |
| Founded | 1976 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Bags Wallets | Lifestyle products Art projects |
— indicates information that is not available.
Brand profiles
Firsthand
Firsthand is a concept brand (concept store) operated by Daytona International Co., Ltd., centered on fashion, sustainability, and art. Its first store opened in Minami-Aoyama, Tokyo, in October 2019. It develops and selects apparel and mis...
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