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GUCCI vs Onitsuka Tiger: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUCCI Swap brands

GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

Onitsuka Tiger

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Onitsuka Tiger shows a stronger emphasis

  • Luxury & heritage

    GUCCI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUCCI (solid line, circles)
  • Onitsuka Tiger (dashed line, squares)
Traits of GUCCI and Onitsuka Tiger, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • Onitsuka Tiger
Minimal & basics
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand

Basic information

Field
GUCCI
Onitsuka Tiger
Country Italy Japan
Founded 1921 1949
Category Clothing Footwear
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Clothing Bags Accessories Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

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  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

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  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

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  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

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Onitsuka Tiger

  • OTIGER

    OTIGER is a women’s sub-line of Onitsuka Tiger, officially presented under the “FEMININE STYLE” conc...

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  • THE ONITSUKA

    THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterpretation o...

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Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

Onitsuka Tiger

  • 2026-01-01

    emmi

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

  • 2025-12-01

    COMME des GARÇONS

    2025 holiday collaboration. A December-only release of four special styles based on the MEXICO 66 (including custom accessories, etc.) plus eight apparel styles.

  • 2024-11-20

    Patou

    A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.

  • 2024-09-20

    Wolford

    For Onitsuka Tiger’s 75th anniversary, Onitsuka Tiger collaborated with Wolford on a capsule collection featuring skin-tone dresses and tops, nude stockings, and more.

  • 2020-07-17

    VALENTINO

    A collaboration between VALENTINO GARAVANI and MEXICO 66 SD. After its presentation in Paris, it was released in limited quantities with a side V logo.

  • 2019-11-18

    sulvam

    The sixth release commemorating the 70th anniversary. A capsule collection featuring reinterpretations of sulvam and TAI-CHI-REB models, as well as apparel such as tracksuits.

Onitsuka Tiger collaborations

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