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GUCCI vs Rick Owens: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUCCI Swap brands

GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

Rick Owens

United States Founded 1994

Avant-garde & designer · Luxury & heritage · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Avant-garde & designer.

Different traits

  • Decoration & playfulness

    GUCCI shows a stronger emphasis

  • Outdoor & functional

    GUCCI shows a stronger emphasis

Trait comparison

  • GUCCI (solid line, circles)
  • Rick Owens (dashed line, squares)
Traits of GUCCI and Rick Owens, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • Rick Owens
Minimal & basics
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
Rick Owens：Relative prominence within the brand

Basic information

Field
GUCCI
Rick Owens
Country Italy United States
Founded 1921 1994
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

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  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

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  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

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  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

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Rick Owens

  • DRKSHDW by Rick Owens

    A denim-originated line derived from Rick Owens’ mainline, it is described in an official interview ...

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  • RICKOWENSLILIES

    As a women’s offshoot line of Rick Owens, it is described in an official interview as a women’s clot...

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  • HUNRICKOWENS

    HUNRICKOWENS is treated as Rick Owens’s fur line, and an official interview also describes it as a “...

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  • Rick Owens DRKSHDW

    Rick Owens DRKSHDW is a designation for the offshoot line presented as DRKSHDW on the official websi...

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Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

Rick Owens

  • 2025-11-18

    Converse

    On 2025-11-18, the pony-hair version of the One Star Pro (DRKSHDW × Converse) was released in two colors. It is characterized by its details and contrasting material textures.

  • 2025-10-16

    Dr. Martens

    On 2025-10-16, three new models, including Pentalace, Megalace, and Steel Toe, are scheduled for release for FW25. Voluminous designs characteristic of Rick.

  • 2024-10-31

    Moncler

    The Moncler + Rick Owens AW24 collection launches on 2024-10-31, featuring apparel, boots, and other items in a fashion-forward lineup.

  • 2024-05-09

    Champion

    Champion × Rick Owens (SS24). Presented as launching on 5/9, the collaboration reworks Rick Owens’s silhouettes through Champion’s interpretation of sportswear, while also using shared logos.

  • 2021-11-04

    VEJA

    Several releases took place in 2021 (a new color on April 14, and the final collaboration in November and December). The collaboration centered mainly on hiking and running models. It was described as the final collaboration.

  • 2019-02-08

    BIRKENSTOCK

    Presented as “Season 2” at the SS19 show in 2019. Models such as Arizona and Rotterdam were featured in new materials and details at a pop-up in January, with online sales beginning in February.

Rick Owens collaborations

Brands similar to GUCCI

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