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H&M vs Onitsuka Tiger: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Onitsuka Tiger

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Onitsuka Tiger shows a stronger emphasis

  • Streetwear

    Onitsuka Tiger shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Onitsuka Tiger (dashed line, squares)
Traits of H&M and Onitsuka Tiger, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Onitsuka Tiger
Minimal & basics
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand

Basic information

Field
H&M
Onitsuka Tiger
Country Sweden Japan
Founded 1947 1949
Category Clothing Footwear
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Clothing Bags Accessories Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Onitsuka Tiger

  • OTIGER

    OTIGER is a women’s sub-line of Onitsuka Tiger, officially presented under the “FEMININE STYLE” conc...

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  • THE ONITSUKA

    THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterpretation o...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Onitsuka Tiger

  • 2026-01-01

    emmi

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

  • 2025-12-01

    COMME des GARÇONS

    2025 holiday collaboration. A December-only release of four special styles based on the MEXICO 66 (including custom accessories, etc.) plus eight apparel styles.

  • 2024-11-20

    Patou

    A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.

  • 2024-09-20

    Wolford

    For Onitsuka Tiger’s 75th anniversary, Onitsuka Tiger collaborated with Wolford on a capsule collection featuring skin-tone dresses and tops, nude stockings, and more.

  • 2020-07-17

    VALENTINO

    A collaboration between VALENTINO GARAVANI and MEXICO 66 SD. After its presentation in Paris, it was released in limited quantities with a side V logo.

  • 2019-11-18

    sulvam

    The sixth release commemorating the 70th anniversary. A capsule collection featuring reinterpretations of sulvam and TAI-CHI-REB models, as well as apparel such as tracksuits.

Onitsuka Tiger collaborations

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