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H&M vs Tiffany & Co.: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Tiffany & Co.

United States Founded 1837

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    Tiffany & Co. shows a stronger emphasis

  • Trends & youth culture

    H&M shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Tiffany & Co. (dashed line, squares)
Traits of H&M and Tiffany & Co., shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Tiffany & Co.
Minimal & basics
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Tiffany & Co.：Relative prominence within the brand

Basic information

Field
H&M
Tiffany & Co.
Country Sweden United States
Founded 1947 1837
Category Clothing Accessories
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Tiffany & Co.

  • Tiffany Home

    Tiffany Home was established as an official category covering areas of daily life beyond jewelry, ex...

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  • Tiffany T

    Tiffany T is an enduring line that began with a T motif in 1975 and was fully developed in 2014. Cen...

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  • HardWear by Tiffany

    HardWear by Tiffany is a line developed from a bracelet in the 1962 archive, with gauge links at its...

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  • Tiffany Lock

    Tiffany Lock is a line introduced in 2022 that reinterprets padlocks from Tiffany’s archives. Beginn...

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  • Tiffany Knot

    Tiffany Knot is an official line that reinterprets a knot motif derived from an 1889 archive through...

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  • Return to Tiffany

    Return to Tiffany is a long-running collection that began with the “Please Return to Tiffany & Co. N...

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  • Tiffany 1837 Makers

    Tiffany 1837 Makers is a line that translates motifs drawn from archival watches, the House’s hollow...

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  • Tiffany & Co Eyewear

    Tiffany & Co Eyewear is an accessories category that extends Tiffany’s jewelry collections and gemst...

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  • Tiffany Men’s

    Tiffany Men’s is Tiffany’s first comprehensive men’s collection, relaunched in October 2019, spannin...

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  • Tiffany Forge

    Tiffany Forge is a line introduced in 2023, centered on sterling silver. Its core is an open-link de...

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  • Tiffany Titan by Pharrell Williams

    Tiffany Titan by Pharrell Williams is a collection announced in 2024 under Pharrell Williams’s name,...

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  • Tiffany Keys

    Tiffany Keys is a collection of key motifs introduced in 2009. It develops designs symbolizing succe...

  • Tiffany Victoria

    Tiffany Victoria is a classic jewelry line in which marquise-, pear- and round-shaped diamonds and g...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Tiffany & Co.

  • 2023-09-26

    RIMOWA

    In 2023, RIMOWA and Tiffany collaborated on three styles in total: “Rock Cut Cabin” and two jewelry case styles. The designs feature Tiffany Blue and T motifs.

  • 2023-09-08

    Givenchy

    A special joint presentation of Tiffany’s Blue Book 2023 high jewelry and Givenchy couture was held in NY. This was an event-based collaboration, with no joint products released.

  • 2023-03-07

    Nike

    In 2023, the collaboration included accessories such as the Nike Air Force 1 “1837” and a silver shoehorn by Tiffany. They were sold through SNKRS and Tiffany flagships.

  • 2023-01-06

    Fendi

    Tiffany & Co. participated in the “Hand in Hand” initiative for the 25th anniversary of the Baguette. The limited-edition collection included Tiffany Blue leather and an artisan-crafted sterling silver “Tiffany Baguette.”

  • 2021-12-06

    Patek Philippe

    In 2021, to celebrate the 170th anniversary of the partnership between the two companies, 170 limited-edition pieces of the Nautilus Ref.5711/1A-018 were produced with a Tiffany Blue dial.

  • 2021-11-11

    Supreme

    On November 11, 2021, Tiffany & Co. released silver/pearl accessories and a Box Logo Tee. The motif was “Return to ...”.

Tiffany & Co. collaborations

Brands similar to H&M

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