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H&M vs Timex: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Timex

United States Founded 1854

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    Timex shows a stronger emphasis

  • Trends & youth culture

    H&M shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Timex (dashed line, squares)
Traits of H&M and Timex, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Timex
Minimal & basics
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Timex：Relative prominence within the brand

Basic information

Field
H&M
Timex
Country Sweden United States
Founded 1947 1854
Category Clothing Watches
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Accessories

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Timex

  • Waterbury Collection

    Waterbury Collection (Waterbury) is a heritage collection that carries on the legacy of Waterbury Cl...

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  • Expedition

    Expedition is a collection specialized for outdoor use, comprising models with features such as robu...

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  • TIMEX IRONMAN

    TIMEX IRONMAN is a sports watch series focused primarily on digital models that emerged in the 1980s...

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  • Weekender

    Weekender is a casual line designed for everyday use, featuring practical elements such as easy-to-f...

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  • Marlin

    Marlin is a reissue-oriented heritage line revived from archives dating to the 1950s and 1960s. Its ...

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  • Q Timex Reissue

    Q Timex is a reissue series that revives designs from the quartz era of the 1970s, reproducing archi...

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  • Easy Reader

    Easy Reader is a classic collection focused on legibility, introduced in 1977. It is characterized b...

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  • Intelligent Quartz

    Intelligent Quartz is a series featuring Timex’s analog multifunction modules, comprising models tha...

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  • Giorgio Galli S Series

    Giorgio Galli S Series is a design-led line named after Giorgio Galli, Timex’s global creative direc...

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  • MK1

    MK1 is a military-inspired reissue collection developed as part of the Timex Archive Project, modern...

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  • Timex Standard

    Timex Standard is an official watch collection developed by Timex for everyday wear. Based on classi...

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  • Timex T80

    Timex T80 is a retro digital collection that brings the legacy of Timex digital watches dating back ...

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  • Timex Legacy

    Timex Legacy is an official collection that reinterprets the brand’s past designs through contempora...

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  • Navi

    Navi is an official diver-style watch collection offered by Timex. It combines designs inspired by e...

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  • Deepwater

    Deepwater is a watch collection geared toward serious underwater use, introduced by Timex in 2024. I...

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  • Transcend

    Transcend is a minimalist dress-casual collection for women offered by Timex. Centered on slim cases...

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  • Cavatina

    Cavatina is an official collection that reinterprets and develops Timex’s history of watches for wom...

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  • Hailey

    Hailey is a line of small dress watches for women offered by Timex. It is characterized by rectangul...

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  • Fairfield

    Fairfield is an official collection developed by Timex with a mid-century modern orientation. It fea...

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  • Harborside Coast

    Harborside Coast is a nautical and diver-style line developed from Timex’s Harborside collection. It...

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  • Timex Automatic 1983 E Line

    Timex Automatic 1983 E Line is an official archive-reinterpretation line based on Timex designs from...

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  • M79

    M79 is an automatic-winding watch line derived from Timex’s Q Timex 1979 Reissue. It inherits a desi...

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  • Navi XL

    Navi XL is a derivative line based on Timex’s Navi, with an expanded case size and greater everyday ...

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  • Expedition Capstone

    Expedition Capstone is a derivative line developed within Timex’s Expedition collection. It inherits...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Timex

  • 2025-11-17

    MM6 Maison Margiela

    The second installment with Timex reworks the T80 gift set and ring watch in a “gold” tone. The details also develop MM6’s characteristic sensibility.

  • 2025-11-17

    Maison Margiela

    In November 2025, the second installment, following the previous release, updated the T80 Gift Set/T80 Ring Watch with a gold-tone finish.

Timex collaborations

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