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K-Way vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: K-Way Swap brands

K-Way

France Founded 1965

Outdoor & functional · Polished & dressy · Minimal & basics

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Outdoor & functional

    K-Way shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • K-Way (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of K-Way and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • K-Way
  • CRAFT
Minimal & basics
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
K-Way：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
K-Way
CRAFT
Country France Sweden
Founded 1965 1977
Category Clothing Clothing
Other categories Bags Accessories Eyewear Lifestyle products Footwear

— indicates information that is not available.

Brand profiles

Brand lines

K-Way

  • K-Way R&D

    K-Way’s “R&D” collection is positioned within the brand’s world as a spin-off line that combines tex...

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  • K-Way L'Action

    K-Way’s “L'Action” label is a derivative line that embodies sports-derived styles through technical ...

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  • K-Way Petite

    K-Way’s “K-Way Petite” line is presented as a spin-off line for toddlers and children, scaling down ...

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  • K-Way Travel

    K-Way’s “K-Way Travel” is a spin-off initiative curated as “Travel Essentials” for life on the move....

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CRAFT

No information is available.

Collaborations

K-Way

  • 2024-03-18

    Maison Kitsuné

    Announced in March 2024. It reinterprets windbreakers by Léon and Claude, proposing check patterns and logo-integrated designs.

  • 2021-11-18

    Saint Laurent

    For Rive Droite’s “The Ride” collection, K-Way and Rive Droite jointly created polyester bombers featuring tiger motifs and other designs.

  • 2020-11-19

    Fendi

    A capsule featuring the FF all-over pattern on K-Way reversible, packable windbreakers. The range included men's, women's, and kids' styles.

K-Way collaborations

CRAFT

No information is available.

Brands similar to K-Way

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Brands similar to CRAFT

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