On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs Blauer: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Outdoor & functional · Polished & dressy · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
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Outdoor & functional
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- Blauer (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | United States |
| Founded | 2010 | 1936 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Blauer
Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now offers uniforms, outerwear, footwear, accessories, and more. Its products have b...
Brand lines
Collaborations
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