On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs DESCENTE: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Sporty & sportswear · Outdoor & functional · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
- Both brands show traits of Polished & dressy.
Different traits
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Trends & youth culture
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- DESCENTE (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Japan |
| Founded | 2010 | 1935 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
DESCENTE
DESCENTE is a Japanese sports apparel brand operated by Descente Co., Ltd., originating from Tsuraya, founded in Osaka in 1935 by Takeo Ishimoto. Starting with the development of ski wear, it offers a wide range of high-performance, high-qu...
Brand lines
Collaborations
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