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POTR vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: POTR Swap brands

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Outdoor & functional

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • POTR (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of POTR and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • POTR
  • CRAFT
Minimal & basics
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
POTR：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
POTR
CRAFT
Country Japan Sweden
Founded 2021 1977
Category Bags Clothing
Other categories Lifestyle products Footwear

— indicates information that is not available.

Brand profiles

Brand lines

POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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CRAFT

No information is available.

Collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

CRAFT

No information is available.

Brands similar to POTR

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Brands similar to CRAFT

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