Fashion brand directory szu
Page language: English

Seiko vs GUESS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Seiko Swap brands

Seiko

Japan Founded 1881

Sporty & sportswear · Outdoor & functional · Polished & dressy

GUESS

United States Founded 1981

Trends & youth culture · Decoration & playfulness · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Seiko shows a stronger emphasis

  • Outdoor & functional

    Seiko shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Seiko (solid line, circles)
  • GUESS (dashed line, squares)
Traits of Seiko and GUESS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Seiko
  • GUESS
Minimal & basics
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Polished & dressy
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Luxury & heritage
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Avant-garde & designer
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Decoration & playfulness
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Streetwear
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Trends & youth culture
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Sporty & sportswear
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand
Outdoor & functional
Seiko：Relative prominence within the brand
GUESS：Relative prominence within the brand

Basic information

Field
Seiko
GUESS
Country Japan United States
Founded 1881 1981
Category Watches Clothing
Other categories Eyewear Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

Seiko

  • Seiko Prospex

    Seiko Prospex is a sports and professional collection officially offered by Seiko, centered on model...

    View more
  • Seiko Presage

    Seiko Presage is a dress collection centered on mechanical movements, emphasizing Japanese aesthetic...

    View more
  • Seiko Astron

    Seiko Astron is a high-performance line centered on GPS solar technology, offering models that combi...

    View more
  • Seiko 5 Sports

    Seiko 5 Sports (Seiko 5) is a practical mechanical entry-level range that began in the 1960s, charac...

    View more
  • King Seiko

    King Seiko is a luxury sub-line of Seiko that originated in the 1960s and is characterized by sharpl...

    View more
  • Seiko Coutura

    Coutura is a collection that combines contemporary design with practical functions, offering feature...

    View more
  • Seiko Lukia

    Lukia is a collection primarily aimed at female users, characterized by designs incorporating dial d...

    View more
  • Seiko Brightz

    Brightz is a collection for business professionals, primarily developed for the domestic market, com...

    View more
  • Seiko Galante

    Galante is a collection introduced in 2005 with the aim of expressing luxury. It was developed by co...

    View more
  • Seiko Ananta

    Ananta was a high-end collection inspired by the refined aesthetics of Japanese swords, comprising p...

    View more

GUESS

  • GUESS USA

    A derivative line that re-edits the American imagery and archive from GUESS’s founding period. For t...

    View more
  • GUESS JEANS

    A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identified in th...

    View more
  • GUESS by MARCIANO

    A derivative line within GUESS serving the adult contemporary segment, it was offered in 2007 as a w...

    View more
  • G by GUESS

    G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “youthful bran...

    View more
  • GUESS Kids

    Developed as the core line bringing together GUESS’s children’s segment, it covers the Girl/Boy cate...

    View more
  • Baby GUESS

    A trademark for infants within GUESS’s children’s range. As of 2025, the official website lists Baby...

    View more

Collaborations

Seiko

  • 2026-02-11

    fragment design

    A collaboration with fragment design, the “Metronome Watch Fragment Edition” was announced and released on 2026/02/11 as a special model with a metronome function.

  • 2021-06-17

    Rowing Blazers

    The Seiko 5 Sports collaboration with Rowing Blazers was officially announced on 2021/06/17. It introduced several limited editions, incorporating the brand’s icons into the colors and bezels.

  • 2021-01-15

    NEIGHBORHOOD

    A special-order model by NEIGHBORHOOD × Seiko Prospex. Announced on social media on 2021/01/10 and released exclusively in Japan on 2021/01/15. A diver-inspired model with NEIGHBORHOOD specifications, including an engraving on the case back.

  • 2020-03-20

    FREEMANS SPORTING CLUB

    The “Final Edition” is a special-order Prospex model by FREEMANS SPORTING CLUB. Limited-edition models in black tones, including SBDN067, were released on 2020/03/20.

  • 2019-02-09

    A BATHING APE

    A BATHING APE and Seiko’s “Mechanical Diver’s Watch.” The limited-edition diver’s watch, featuring BAPE’s ABC CAMO on the dial, has an automatic movement and is water-resistant to 200 m. It was released on 2019/02/09.

  • 2014-06-14

    White Mountaineering

    The White Mountaineering-exclusive “Riders Chronograph” was released around June 2017 as a limited model of approximately 700 pieces, incorporating a revival of a form derived from Giugiaro.

Seiko collaborations

GUESS

  • 2018-04

    FREAK'S STORE

    A T-shirt project for FREAK’S STORE using GUESS logos and brand imagery. It features a “Super-Big” silhouette with a roomy body width and sleeve length; the article only provides information at the month level.

GUESS collaborations

Brands similar to Seiko

View all

Brands similar to GUESS

View all