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UGG vs TOGA: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: UGG Swap brands

UGG

United States Founded 1978

Trends & youth culture · Polished & dressy · Minimal & basics

TOGA

Japan Founded 1997

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    TOGA shows a stronger emphasis

  • Decoration & playfulness

    TOGA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • UGG (solid line, circles)
  • TOGA (dashed line, squares)
Traits of UGG and TOGA, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • UGG
  • TOGA
Minimal & basics
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Polished & dressy
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Luxury & heritage
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Avant-garde & designer
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Decoration & playfulness
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Streetwear
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Trends & youth culture
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Sporty & sportswear
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand
Outdoor & functional
UGG：Relative prominence within the brand
TOGA：Relative prominence within the brand

Basic information

Field
UGG
TOGA
Country United States Japan
Founded 1978 1997
Category Footwear Clothing
Other categories Clothing Accessories Lifestyle products Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

UGG

  • UGG Home Collection

    A derivative line developed by UGG to expand from a footwear-centered brand structure into homewear ...

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  • UGGrenew

    An official refurbishment and repair program launched by UGG, centered on classic boots, to extend p...

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TOGA

  • TOGA PULLA

    TOGA PULLA is positioned as TOGA’s pre-collection (second line), with seasonal items developed separ...

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  • TOGA PULLA SHOE

    TOGA PULLA SHOE is a footwear line associated with TOGA PULLA, primarily offering women’s footwear s...

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  • TOGA VIRILIS

    TOGA VIRILIS is TOGA’s menswear-only line, applying techniques involving contrasting materials and e...

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  • TOGA VIRILIS SHOE

    TOGA VIRILIS SHOE is the category name used on the official online store for the footwear range of T...

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  • TOGA TOO

    TOGA TOO is a unisex line relaunched after the previously pre-launched unisex offering under the nam...

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  • TOGA PICTA

    TOGA PICTA is a one-of-a-kind line offered exclusively at TOGA’s directly operated stores, managed s...

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  • TOGA ARCHIVES

    TOGA ARCHIVES is a name used on the official online store and in rights notices, and on sales channe...

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Collaborations

UGG

  • 2025-10-24

    sacai

    In October 2025, the second collaboration in six years features three styles: loafers, hikers, and thigh-high boots.

  • 2024-12

    Palace Skateboards

    A December 2024 release was announced under the name Palace UGG. Although item details could not be confirmed in the source excerpts, the collaboration with UGG itself is confirmed through an official Palace link.

  • 2022-02-10

    Denim Tears

    The SS22 collaboration between UGG and Denim Tears. Exploring Black Seminole heritage, it reinterprets UGG classics such as the boots and Tasman from Denim Tears’ perspective, comprising two styles.

  • 2019-12-07

    NEIGHBORHOOD

    A collaborative collection for Fall/Winter 2019. The limited-edition project featured seven styles in total: two footwear styles based on UGG men's shoes, three apparel styles, and two cold-weather accessories.

  • Chrome Hearts

    As of December 2025, it was being discussed as an “instant sellout.” The release date is unknown, but major media outlets have featured it as boots from a collaboration with Chrome Hearts.

UGG collaborations

TOGA

  • 2025-12-19

    Tabio

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

  • 2025-11-28

    SUBU

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • 2025-11-21

    PORTER

    The seventh TOGA × PORTER collaboration. With travel as its theme, the collection expanded beyond bags for the first time to include apparel (blousons, pants/skirts, sweatshirts, etc.) and hats, with 10 styles in total.

  • 2025-10-03

    ASICS

    The first collaboration between ASICS and TOGA. Sneakers based on the GEL-CUMULUS 16 TG, featuring Western details and star-shaped metal accents.

  • 2025-10-03

    ASICS SportStyle

    ASICS SportStyle’s first collaboration with TOGA. Based on the GEL-CUMULUS 16 TG, the collaboration sneakers feature TOGA’s Western details and star-shaped metal accents and were offered in an early release.

  • 2025-05-16

    SUICOKE

    The sixth collaboration between TOGA and SUICOKE. The PARDI-based SLIDE features a metal ring and fringe, while the clog-style CAPPO has a metal buckle. A note indicates that a colorway is exclusive to directly operated stores.

TOGA collaborations

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