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UNDERCOVER vs Incarnation: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: UNDERCOVER Swap brands

UNDERCOVER

Japan Founded 1990

Avant-garde & designer · Streetwear · Decoration & playfulness

Incarnation

Italy Founded 2009

Avant-garde & designer · Luxury & heritage · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Avant-garde & designer.

Different traits

  • Decoration & playfulness

    UNDERCOVER shows a stronger emphasis

  • Streetwear

    UNDERCOVER shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • UNDERCOVER (solid line, circles)
  • Incarnation (dashed line, squares)
Traits of UNDERCOVER and Incarnation, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • UNDERCOVER
  • Incarnation
Minimal & basics
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Polished & dressy
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Luxury & heritage
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Avant-garde & designer
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Decoration & playfulness
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Streetwear
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Trends & youth culture
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Sporty & sportswear
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand
Outdoor & functional
UNDERCOVER：Relative prominence within the brand
Incarnation：Relative prominence within the brand

Basic information

Field
UNDERCOVER
Incarnation
Country Japan Italy
Founded 1990 2009
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Footwear Wallets

— indicates information that is not available.

Brand profiles

Brand lines

UNDERCOVER

  • SueUNDERCOVER

    Launched in 2013AW as UNDERCOVER’s second line for women, alongside JohnUNDERCOVER. It shapes the ex...

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  • UNDERCOVERISM

    After presenting its men’s collection in 2009, it was used as the name for UNDERCOVER’s main men’s l...

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  • the Shepherd UNDERCOVER

    A seasonless offshoot line launched in 2016, themed around adult clothing for everyday wear by Jun T...

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  • JohnUNDERCOVER

    Launched in 2013AW as UNDERCOVER’s second line for men, it debuted at the same time as SueUNDERCOVER...

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Incarnation

No information is available.

Collaborations

UNDERCOVER

  • 2026-06-24

    VANS

    OTW by Vans × UNDERCOVER. The Classic Slip-On 98 and Sk8-Hi are reimagined with uppers featuring paintings by Emma Bennett and Jun Takahashi’s design language.

  • 2026-03

    Dickies

    UNDERCOVER × Dickies (around March 2026). A five-piece collection as the first mainline release for SS26, including an Eisenhower jacket, work pants/work shorts, and long- and short-sleeved shirts.

  • 2025-11-22

    nonnative

    In November 2025, the 2025 edition of the “OZISM” collaboration was released.

  • 2025-11-08

    fragment design

    In November 2025, released a capsule collection with fragment design.

  • 2025-10-30

    OTW by Vans

    In October 2025, a collaboration featuring OTW by Vans and Old Skool 36 / Era 95 (four styles in total) was released.

  • 2025-10-29

    Champion

    UNDERCOVER × Champion (second installment). Following the official announcement on 10/23, it was released on 10/29. Reverse Weave was updated to 11.5 oz, with further updates including an expanded color range and beaded patches.

UNDERCOVER collaborations

Incarnation

No information is available.

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