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PHI vs ASICS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PHI Swap brands

PHI

Sweden Founded 2018

Polished & dressy · Minimal & basics

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    ASICS shows a stronger emphasis

  • Trends & youth culture

    ASICS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PHI (solid line, circles)
  • ASICS (dashed line, squares)
Traits of PHI and ASICS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PHI
  • ASICS
Minimal & basics
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Polished & dressy
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Luxury & heritage
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Avant-garde & designer
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Decoration & playfulness
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Streetwear
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Trends & youth culture
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Sporty & sportswear
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand
Outdoor & functional
PHI：Relative prominence within the brand
ASICS：Relative prominence within the brand

Basic information

Field
PHI
ASICS
Country Sweden Japan
Founded 2018 1949
Category Clothing Footwear
Other categories — Clothing Accessories Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

PHI

No information is available.

ASICS

  • ASICS SportStyle

    ASICS SportStyle is a current category that applies the technologies and designs ASICS has developed...

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  • ASICS Tiger

    ASICS Tiger is a lifestyle brand revived in 2015 to bring the technology developed through competiti...

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  • ASICS Walking

    ASICS Walking is a category that applies ASICS’ expertise in sports shoe development and sports engi...

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  • ASICS SKATEBOARDING

    ASICS SKATEBOARDING is a line of skateboarding shoes developed under the ASICS SportStyle category. ...

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  • LAZERBEAM

    LAZERBEAM is a series that applies functions developed through ASICS’s sports shoe development to ch...

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  • ASICS NOVALIS

    ASICS NOVALIS is a unisex line jointly launched by ASICS and Kiko Kostadinov Studio. It extends ASIC...

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  • ASICS WALKING pedala

    PEDALA is part of the ASICS WALKING lineup and applies technologies developed for sports shoes to fo...

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  • ASICS WALKING RUNWALK

    RUNWALK is ASICS WALKING’s business-oriented line, applying walking-related technology to shoes worn...

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  • GEL-BIZ

    GEL-BIZ is a series of business shoes offered by ASICS WALKING, combining an appearance suited to wo...

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  • ASICS WALKING WELLNESS WALKER

    WELLNESS WALKER is a line within ASICS WALKING that supports everyday walking and walking for exerci...

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  • SUKU2

    SUKU2 is a children’s shoe brand under ASICS WALKING, offering products for babies, preschoolers, an...

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Collaborations

PHI

No information is available.

ASICS

  • 2026-04-18

    Cecilie Bahnsen

    As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.

  • 2026-04-02

    VERSACE

    Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.

  • 2026-02-21

    Completedworks

    As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.

  • 2026-02-21

    Kiko Kostadinov

    As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.

  • 2026-01-12

    Kith

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2026-01-05

    ISSEY MIYAKE

    ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

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