CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Ewing: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Streetwear · Decoration & playfulness
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Streetwear
Ewing shows a stronger emphasis
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Minimal & basics
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Ewing (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | 1989 |
| Category | Clothing | Footwear |
| Other categories | Footwear | Clothing |
— indicates information that is not available.
Brand profiles
Ewing
Ewing is a basketball footwear brand founded in the United States in 1989 by NBA legend Patrick Ewing. Centered on models such as 33 HI, CONCEPT, and ROGUE, it offers shoes and apparel. The brand’s official materials describe it as the “fir...
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