CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Mostly Heard Rarely Seen: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
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Sporty & sportswear · Outdoor & functional · Minimal & basics
Streetwear · Decoration & playfulness · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Streetwear
Mostly Heard Rarely Seen shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Mostly Heard Rarely Seen (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Hong Kong SAR China |
| Founded | 1977 | 2013 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories |
— indicates information that is not available.
Brand profiles
Mostly Heard Rarely Seen
Mostly Heard Rarely Seen is a high-street fashion label designed by Thomas “Tomakira” Lee in 2013. Centered on Tomakira’s Eastern-inspired street style, shaped by his birth in Hong Kong and upbringing in Japan, the label reflects the street...
Brand lines
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