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H&M vs Balenciaga: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Balenciaga

Spain Founded 1917

Trends & youth culture · Streetwear · Luxury & heritage

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Avant-garde & designer

    Balenciaga shows a stronger emphasis

  • Luxury & heritage

    Balenciaga shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Balenciaga (dashed line, squares)
Traits of H&M and Balenciaga, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Balenciaga
Minimal & basics
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Balenciaga：Relative prominence within the brand

Basic information

Field
H&M
Balenciaga
Country Sweden Spain
Founded 1947 1917
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Balenciaga

  • BALENCIAGA COUTURE

    BALENCIAGA COUTURE is the Maison’s haute couture division, a line that presents anew for the present...

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  • BALENCIAGA KIDS

    BALENCIAGA KIDS is a junior line derived from the main line, adapting and reconfiguring its design c...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Balenciaga

  • 2025-06-18

    PUMA

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2025-04-07

    Scholl

    The collaboration with Scholl first launched on April 7, 2025, featuring a footwear capsule that includes clogs and pool slides derived from Pescura.

  • 2025-03-09

    Alpinestars

    Alpinestars and Balenciaga developed a collaboration on the pro gear side (gloves, etc.) for Winter 25 in 2025. Items have also been confirmed to be in circulation as part of the FW25 collection.

  • 2024-05-01

    Under Armour

    Balenciaga unveiled a collaboration with Under Armour available for immediate purchase at its May 2024 Shanghai show. In November, a full-scale rollout as a series was also reported.

  • 2023-10-01

    Alpinestars RSRV

    The first collaboration with Alpinestars RSRV appeared just before the Balenciaga show in October 2023. It was a streetwear line using deadstock items, including racing materials.

  • 2022-11-03

    adidas

    The collaboration with adidas was first unveiled at the NYSE show in May 2022. The official collection, including apparel and sneakers, launched on November 3.

Balenciaga collaborations

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