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H&M vs Fendi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Fendi

Italy Founded 1925

Luxury & heritage · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Luxury & heritage

    Fendi shows a stronger emphasis

  • Avant-garde & designer

    Fendi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Fendi (dashed line, squares)
Traits of H&M and Fendi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Fendi
Minimal & basics
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Fendi：Relative prominence within the brand

Basic information

Field
H&M
Fendi
Country Sweden Italy
Founded 1947 1925
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Fendi

  • Fendi Casa

    Fendi Casa is a home furnishings sub-line developed by FENDI, offering products for living spaces, i...

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  • Fendi Kids

    Fendi Kids is a diffusion line for children and babies offered under the FENDI name. Centered on chi...

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  • Fan di Fendi

    Fan di Fendi is a fragrance line introduced by FENDI in 2010 through LVMH’s fragrance division. Begi...

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  • Fendissime

    Fendissime was a diffusion line launched by FENDI in 1983, developing collections centered on fur an...

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  • Fendi 365

    Fendi 365 was one of the diffusion lines introduced by FENDI in the past and is known as a name for ...

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  • Fendi Country / Fendi Jeans

    Fendi Country, later referred to as Fendi Jeans, was one of the diffusion lines developed by FENDI u...

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  • Fendi Maglia

    Fendi Maglia is a name used for offerings centered on knitwear (maglia), and knit items under the sa...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Fendi

  • 2025-02-01

    Red Wing Heritage

    Red Wing Heritage incorporated FENDI design elements to release boots that reinterpret the Classic Moc. They are finished with Cuoio Romano leather, hand-sewn construction, and FF interlace.

  • 2024-01-04

    FRGMT

    As part of Friends of Fendi, FENDI × FRGMT was launched. Centered on “FF Fragment” in the context of FRGMT, the offering was extended to bags, RTW, and accessories for sale.

  • 2023-05-11

    Marc Jacobs

    A summer capsule by FENDI × Marc Jacobs. Expanding on elements from the 25th anniversary of the Baguette in 2022, it launched RTW and bags with bolder logos and silhouettes in May 2023.

  • 2023-01-06

    Tiffany & Co.

    Tiffany & Co. participated in the “Hand in Hand” initiative for the 25th anniversary of the Baguette. The limited-edition collection included Tiffany Blue leather and an artisan-crafted sterling silver “Tiffany Baguette.”

  • 2022-11-03

    PORTER

    The second PORTER release connected to Baguette’s 25th anniversary. It featured Baguette-derived styles, including Bum-Baguette, in bonded nylon and other materials, and became available in 2022.

  • 2022-05-12

    VERSACE

    FENDI and VERSACE’s mutual swap project, “FENDACE.” Released in two lines, Versace by Fendi and Fendi by Versace, it reconfigured motifs such as FF × Baroque and Medusa.

Fendi collaborations

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