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H&M vs Patou: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Patou

France Founded 1914

Luxury & heritage · Sporty & sportswear · Decoration & playfulness

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Luxury & heritage

    Patou shows a stronger emphasis

  • Avant-garde & designer

    Patou shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Patou (dashed line, squares)
Traits of H&M and Patou, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Patou
Minimal & basics
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Patou：Relative prominence within the brand

Basic information

Field
H&M
Patou
Country Sweden France
Founded 1947 1914
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Patou

  • Le Patou

    Le Patou is the official name of a signature handbag series listed under the “Signatures” category o...

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  • Le Petit Patou

    Le Petit Patou is the name of a mini bag series that miniaturizes Le Patou and is developed as part ...

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  • La Patou Blouse

    La Patou Blouse is the name of a signature blouse line belonging to Patou’s “Signature Silhouettes” ...

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  • La Patou Dress

    La Patou Dress is the name of a line representing Patou’s classic dresses and is officially presente...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Patou

  • 2024-11-20

    Onitsuka Tiger

    A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.

  • 2024-11-20

    ASICS

    The Onitsuka Tiger x PATOU collaboration was announced on November 12, 2024. The collaborative shoes will be available from November 20, 2024, at selected stores in 15 countries worldwide and online.

  • 2023-07-26

    Bollé

    An eyewear capsule by Patou × Bollé. Officially presented as launching on July 26, 2023, it features three styles of sunglasses based on the Bollé Micro Edge, first unveiled at the AW23 show.

  • 2023-01-27

    Maison Ernest

    At Patou’s Fall/Winter 2023 “Shopping Chronicles” show, lace-up thigh-high (cuissard) boots co-created with Maison Ernest were presented on the runway. They were also offered in numerous color variations.

  • 2022-08-05

    Le Chameau

    A capsule collection by Patou × Le Chameau. It introduced natural rubber boots featuring the Patou logo, available in high and mid heights in color variations including black and lavender.

  • Paraboot

    Patou × Paraboot’s SS23 exclusive edition. The collaboration reinterprets Paraboot’s iconic “Beaubourg” derby in Patou’s style, incorporating elements such as a medallion logo into shoes made using Norwegian welt construction.

Patou collaborations

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