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Roots vs H&M: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Roots Swap brands

Roots

Canada Founded 1973

Outdoor & functional · Sporty & sportswear · Polished & dressy

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    Roots shows a stronger emphasis

  • Trends & youth culture

    H&M shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Roots (solid line, circles)
  • H&M (dashed line, squares)
Traits of Roots and H&M, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Roots
  • H&M
Minimal & basics
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Polished & dressy
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Luxury & heritage
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Avant-garde & designer
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Decoration & playfulness
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Streetwear
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Trends & youth culture
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Sporty & sportswear
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand
Outdoor & functional
Roots：Relative prominence within the brand
H&M：Relative prominence within the brand

Basic information

Field
Roots
H&M
Country Canada Sweden
Founded 1973 1947
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Roots

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Collaborations

Roots

No information is available.

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

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