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MSGM vs mastermind JAPAN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

mastermind JAPAN

Japan Founded 1997

Streetwear · Luxury & heritage · Avant-garde & designer

Similarities and differences

Shared traits

  • Both brands show traits of Avant-garde & designer.

Different traits

  • Luxury & heritage

    mastermind JAPAN shows a stronger emphasis

  • Decoration & playfulness

    MSGM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • mastermind JAPAN (dashed line, squares)
Traits of MSGM and mastermind JAPAN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • mastermind JAPAN
Minimal & basics
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
mastermind JAPAN：Relative prominence within the brand

Basic information

Field
MSGM
mastermind JAPAN
Country Italy Japan
Founded 2009 1997
Category Clothing Clothing
Other categories Accessories Accessories

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

mastermind JAPAN

  • mastermind WORLD

    mastermind WORLD is a global line for overseas markets launched by mastermind JAPAN in conjunction w...

    View more

Collaborations

MSGM

No information is available.

mastermind JAPAN

  • 2025-07-18

    Dickies

    mastermind JAPAN × Dickies (FW25). A “skulls meet workwear”-style range including sweat suits, chore jackets, shorts trousers, and jersey pieces.

  • 2022

    Alpha Industries

    A collaboration with MASTERMIND JAPAN around 2022. The luxury streetwear project added skull motifs emblematic of MASTERMIND JAPAN, a predominantly black color scheme, and patchwork detailing to an Alpha flight jacket.

  • 2019-11-09

    Timberland

    A Fall/Winter 2019 capsule by mastermind JAPAN and Timberland. Alongside Field Boots featuring crossbone skulls, the collection included Weatherbreakers, Sherpa jackets, T-shirts, and more.

  • 2017-09-07

    SUICOKE

    Multiple collaborations. As the 2nd collaboration, they released a range of items, including the “ELS-VM2” boots in Fall 2017, the “KAWS-VS” sandals in January 2018, and “KAW” in August 2019.

  • 2016-03-26

    Onitsuka Tiger

    A collaboration that reworks mastermind JAPAN and Fabre Nippon, featuring details such as skulls, zips, and gold hardware.

  • 2015-12-19

    PORTER

    The fourth collaboration between mastermind and PORTER. Announced on December 16, 2015, this final release went on sale on December 19. It centers on leather long zip wallets and zip wallets, leather pouches, and more.

mastermind JAPAN collaborations

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