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CRAFT vs Pendleton: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CRAFT Swap brands

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Pendleton

United States Founded 1863

Outdoor & functional · Polished & dressy · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Decoration & playfulness

    Pendleton shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CRAFT (solid line, circles)
  • Pendleton (dashed line, squares)
Traits of CRAFT and Pendleton, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CRAFT
  • Pendleton
Minimal & basics
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Polished & dressy
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Luxury & heritage
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Avant-garde & designer
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Decoration & playfulness
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Streetwear
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Trends & youth culture
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Sporty & sportswear
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Outdoor & functional
CRAFT：Relative prominence within the brand
Pendleton：Relative prominence within the brand

Basic information

Field
CRAFT
Pendleton
Country Sweden United States
Founded 1977 1863
Category Clothing Clothing
Other categories Footwear Accessories Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

CRAFT

No information is available.

Pendleton

Collaborations

CRAFT

No information is available.

Pendleton

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME and PENDLETON, featuring wool check materials and more.

  • 2023-06-20

    FREAK'S STORE

    A project featuring PENDLETON back-print T-shirts made exclusively for FREAK’S STORE. It appears in a record of a repost from an official account, but because the posting date cannot be distinguished from the release date, the posting date was treated as the representative date.

  • 2018-12-22

    sacai

    In December 2018, an SS2019 collaboration featuring Pendleton's Native patterns was presented, with a range of items including jackets and pullovers.

Pendleton collaborations

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