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PUMA vs New Balance: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

New Balance

United States Founded 1906

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Minimal & basics

    New Balance shows a stronger emphasis

  • Polished & dressy

    New Balance shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • New Balance (dashed line, squares)
Traits of PUMA and New Balance, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • New Balance
Minimal & basics
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
New Balance：Relative prominence within the brand

Basic information

Field
PUMA
New Balance
Country Germany United States
Founded 1948 1906
Category Clothing Footwear
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Clothing Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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New Balance

Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

New Balance

  • 2026-02-20

    WTAPS

    WTAPS × New Balance “U1300WT / Made in USA 1300.” It is safest to treat the 2/20 date notation and the 3/6 announcement in Japan as region-specific information.

  • 2026-01-09

    BEAMS

    Their first apparel collaboration in the “Made in U.S.A.” series. Four styles, including crewneck sweatshirts, all made in the United States.

  • 2025-10-17

    JUNYA WATANABE MAN

    Across multiple seasons, they continued to announce JUNYA-exclusive sneakers, including 650 for 2023FW and 471 for 2025FW.

  • 2024-09-05

    Loro Piana

    A limited collaboration with New Balance. A special-edition sneaker based on the 990v6 and combining Loro Piana materials. Released on September 5, 2024, in select regions including North America and Europe.

  • 2024-05-15

    ISSEY MIYAKE

    ISSEY MIYAKE and New Balance announced their first collaborative sneaker project. It launched first in Japan on May 15, 2024, followed by a global release on June 14, 2024.

  • 2023-04-17

    COMME des GARÇONS

    Collaborations through HOMME and eYe JUNYA WATANABE MAN have covered both tech and retro styles, including Rainier, 1906R, and 990v6. The materials contrast leather and mesh.

New Balance collaborations

Brands similar to PUMA

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