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PUMA vs Umbro: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

Umbro

United Kingdom Founded 1924

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Minimal & basics

    Umbro shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • Umbro (dashed line, squares)
Traits of PUMA and Umbro, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • Umbro
Minimal & basics
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
Umbro：Relative prominence within the brand

Basic information

Field
PUMA
Umbro
Country Germany United Kingdom
Founded 1948 1924
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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Umbro

  • Umbro Speciali

    Umbro Speciali is Umbro's long-running football-boot family, introduced globally in 1992 and origina...

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  • Umbro Pro Training

    Umbro Pro Training is Umbro’s performance-focused training range. Reintroduced as a universal Pro Tr...

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  • Umbro Teamwear

    Umbro Teamwear is the brand’s continuous kit and team-equipment range supplying professional clubs, ...

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Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

Umbro

  • 2026-07-31

    FREAK'S STORE

    A special-order collection listed in the official feature lineup as “UMBRO 26FW Collection.” It can be confirmed as a product group from a different season than the Spring/Summer 2025 project, but the specific items and individual release dates are not clear from the listing.

  • 2024-03

    Palace Skateboards

    Announced for release in March 2024 as “PALACE UMBRO.” The release date and time are listed on Palace’s official page, but item details could not be determined from the source excerpt obtained.

  • 2017-02-05

    Off-White

    A capsule collection featuring punk/patchwork-inspired motifs and highlighting the double diamond logo was released at select retailers in 2017.

Umbro collaborations

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