Roots vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Roots Swap brands

Outdoor & functional · Sporty & sportswear · Polished & dressy

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Polished & dressy

    Roots shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Roots (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of Roots and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Roots
  • CRAFT
Minimal & basics
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Polished & dressy
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Luxury & heritage
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Avant-garde & designer
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Decoration & playfulness
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Streetwear
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Trends & youth culture
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Sporty & sportswear
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand
Outdoor & functional
Roots:Relative prominence within the brand
CRAFT:Relative prominence within the brand

Basic information

Field
Country Canada Sweden
Founded 1973 1977
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Footwear

— indicates information that is not available.

Brand profiles

Brand lines

Brands similar to Roots

View all

Brands similar to CRAFT

View all