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MSGM vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Decoration & playfulness

    MSGM shows a stronger emphasis

  • Streetwear

    thisisneverthat shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of MSGM and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • thisisneverthat
Minimal & basics
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
MSGM
thisisneverthat
Country Italy South Korea
Founded 2009 2010
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

thisisneverthat

No information is available.

Collaborations

MSGM

No information is available.

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

Brands similar to MSGM

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