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YOKE vs GUESS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: YOKE Swap brands

YOKE

Japan Founded 2018

Minimal & basics · Polished & dressy · Avant-garde & designer

GUESS

United States Founded 1981

Trends & youth culture · Decoration & playfulness · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    YOKE shows a stronger emphasis

  • Polished & dressy

    YOKE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • YOKE (solid line, circles)
  • GUESS (dashed line, squares)
Traits of YOKE and GUESS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • YOKE
  • GUESS
Minimal & basics
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Polished & dressy
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Luxury & heritage
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Avant-garde & designer
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Decoration & playfulness
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Streetwear
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Trends & youth culture
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Sporty & sportswear
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand
Outdoor & functional
YOKE：Relative prominence within the brand
GUESS：Relative prominence within the brand

Basic information

Field
YOKE
GUESS
Country Japan United States
Founded 2018 1981
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Eyewear Watches Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

YOKE

No information is available.

GUESS

  • GUESS USA

    A derivative line that re-edits the American imagery and archive from GUESS’s founding period. For t...

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  • GUESS JEANS

    A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identified in th...

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  • GUESS by MARCIANO

    A derivative line within GUESS serving the adult contemporary segment, it was offered in 2007 as a w...

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  • G by GUESS

    G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “youthful bran...

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  • GUESS Kids

    Developed as the core line bringing together GUESS’s children’s segment, it covers the Girl/Boy cate...

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  • Baby GUESS

    A trademark for infants within GUESS’s children’s range. As of 2025, the official website lists Baby...

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Collaborations

YOKE

  • 2026-03-28

    foot the coacher

    The first collaborative shoe with foot the coacher. A Leather Loafer based on French vintage loafers was released, reworked into a “Bloafer” design that can be worn with the heel folded down.

  • 2026-01-22

    TSUCHIYA KABAN

    First collaboration with TSUCHIYA KABAN. The collection was unveiled to the world for the first time in Paris at the YOKE 2026-27AW show and is planned to include one bag style and one AirPods Pro case style. The release is scheduled for around fall 2026.

  • 2026-01-22

    REPRODUCTION OF FOUND

    The collaboration with REPRODUCTION OF FOUND has reportedly been presented at YOKE’s 2026–27 AW show. Specific item names and a release date have not been confirmed at this time.

  • 2026-01-02

    Graphpaper

    The fourth collaboration with Graphpaper, “YOKE × Graphpaper capsule collection.” Based on the 2025 AW theme “Abstract,” it reconfigures seven pieces through YOKE’s “connected” perspective, including leather flight jackets.

  • 2025-05-31

    Morphée

    A leather bag collaboration with Morphée. Inspired by YOKE AOYAMA’s shopping bag, it released the Small Shoulder Bag and Medium Tote Bag made from Morphée’s signature goat leather.

  • 2025-03-15

    ANCELLM

    The first collaboration capsule with ANCELLM. In this crossover, YOKE creates the bodies, while ANCELLM applies treatments such as paint and distressing. The collection comprises seven styles in total, including denim-style outerwear, sweatshirts, and knit vests.

YOKE collaborations

GUESS

  • 2018-04

    FREAK'S STORE

    A T-shirt project for FREAK’S STORE using GUESS logos and brand imagery. It features a “Super-Big” silhouette with a roomy body width and sleeve length; the article only provides information at the month level.

GUESS collaborations

Brands similar to YOKE

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Brands similar to GUESS

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