Everyday items for mature women who maintain a broad perspective while keeping pace with the times
Fashion brand directory szu
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Wardrobe basics — fashion brands
Brands whose descriptions mention Wardrobe basics. View their profiles, countries and founding years.
Proposing an enjoyable lifestyle to customers through fashion.
Proposes casual styles for enjoying one's own look without being swayed by trends, with basic and simple French casual style as its key theme.
A style that never grows tiresome in everyday life
No one else makes clothes this good, this affordable.™
Colorless and transparent · NO COLOR
Go ahead and embrace your curves. (we already have)
Fruit of the Loom Signature is a sub-line offered by the U.S. apparel manufacturer FRUIT OF THE LOOM. The parent brand was founded in 1851 by Robert Knight and Benjamin Knight. Signature focuses mainly on basic men's underwear, including boxers, briefs, boxer briefs, and undershirts, and offers everyday products with practical features such as EverSoft® fabric, tag-free construction, moisture-wicking functionality, flat seams, and a no-binding design.
GANRYU is a Japanese fashion brand launched in 2007 as the menswear line of Comme des Garçons by designer Fumito Ganryu, while he was working at the company. Focusing primarily on menswear, the brand offered casual wear centered on basics such as denim and sweatshirts, incorporating workwear and sports elements. Production ended after the Spring/Summer 2017 season.
A store that creates smiles.
Born in Congo. Built in Britain. Backed by faith.
GOLF WANG Essentials is the essentials (basics) line of GOLF WANG, a U.S.-based streetwear brand founded by Tyler, The Creator (Tyler Okonma). It consists primarily of everyday staples such as logo T-shirts and sweatshirts, outerwear, underwear, and socks, and is sold through the official online store and flagship stores in Los Angeles and New York.
SIMPLY GOOD BASICS
Original. Organic. Made in Germany.
Remain unchanged.
What if we did more, with less?
Unchanging through every era, simply honest.
Clothing that lets every woman shine
Gildan Softstyle is a T-shirt line by Canadian apparel manufacturer Gildan. Centered on ring-spun cotton, it is offered as a basic garment combining “softness” and “durability,” and is also suitable for decoration applications such as screen printing, embroidery, and DTG. Parent brand Gildan was founded in Montreal in 1984 and manufactures apparel and other products globally.
Clothing you can feel good about.
Gentle to your skin
A brand that selects a wide range of styles, from basics to pieces with a touch of individuality. Its clothing is inspired by the style of girls from overseas and is easy to wear in everyday outfits.
Starting Over
New quality, new basics
The cutest street brand in the universe
THE FUTURE IS IN THE PAST.
HAMMERTHOR is a men's underwear brand established in Denmark in 1893. Its range focuses on basic items, including underwear such as boxers and briefs, as well as tights, undershirts, and socks. Its products emphasize practicality, durability, and fit when worn. In Japan, the brand is also known for its collaborative underwear with COMME des GARÇONS SHIRT.
Comfortable Clothing for Every Body
Hanes EcoSmart is a subline of Hanes, headquartered in Winston-Salem, North Carolina, USA. It debuted in 2010 as an environmentally conscious product range. Built on Hanes’ staple basics, it offers a wide range of products, including T-shirts, sweatshirts, hoodies, full-zip styles, polos, sweatpants, and youth styles, using U.S.-grown cotton and recycled polyester. The official collection highlights the use of U.S.-grown cotton and microplastic-reducing polyester, and is offered as a line suitable for printing.
MAKE YOUR MOVE
BE YOUR OWN ORIGINAL
Comfort, fit, quality, and innovation combine to create the ultimate underwear with our Hanes Ultimate® collection.
The clothes you choose in moments when you want to be yourself—that’s “Healthy DENIM”.
Keep changing in order to stay the same.
petite IÉNA is a girl who lives in Paris. She gets excited about new things, comes up with fun ideas, and makes the most of every day. Her innocent smile and shy expression are charming, while the poised side she occasionally shows resembles her mother. “My mother’s closet is where it all begins.” What IÉNA ENFANT values: ① “The perspective of ‘her’” — In a closet for a refined girl, there are items that her mother also finds lovely, blending childlike innocence with elegance and intelligence. The attention to detail that IÉNA has valued is also carried through to IÉNA ENFANT. “This is cute, isn’t it?” Because I love my mother, I also love the clothes she likes. ② “Originality” — Underwear, pouches, and plush toys made from the original dot fabric that serves as a signature of the brand; collaborations with other brands; and pieces that can be worn as a dress during the baby years and as a top as she gets a little older, making it possible to enjoy each stage of her growth. The price is also one that mothers can feel comfortable with. The aim is for the balance of all these elements to convey the special quality of “IENA ENFANT.” The original dot-pattern series has a gentle, hand-drawn feel and appears on items including underwear, bibs, dresses, and blankets, as well as on the ears of the plush rabbit.
Another world of INDIVI
A brand that provides “MODE” for the everyday lives of working women. Its keyword is “future basic”.
Beauty in utility
American basics woven from tradition
American basics woven from tradition.
DO WHAT MATTERZ!
JILLJEAN was launched in Japan on July 1, 2016, as a denim line belonging to JILL STUART, founded in New York by designer Jill Stuart. Positioned as the brand’s basic line, it offered bottoms centered on feminine silhouettes, including skinny and straight styles, slit skirts, and all-in-ones. In addition to denim, it featured printed T-shirts and simple ribbed knits, offering casual wear centered on denim.
A distinctive selection that mixes basic, standard pieces with in-season brands, bringing together JOURNAL STANDARD’s original products and items selected from Japan and abroad. It continually presents global products and information without being limited by category.
just feeling
JUNYA WATANABE MAN is a menswear line launched by designer Junya Watanabe under Comme des Garçons for Spring/Summer 2001. It continues to present collections in Paris and centers on clothing that reinterprets and reconstructs historic basics such as workwear and traditional styles, offering a full range from outerwear and bottoms to shoes. Its production approach also features collaborations with multiple brands.
My likes
KANGOL KIDS is a brand that stays true to what is uncomplicated, essential, and basic. It exists between trendiness and ordinariness, where street and classic sensibilities coexist.
Understanding and respecting tradition while remaining free of conventional ideas, and continuing to create new and original work.
KUSTOM SHOELACE FOR KICKS SICKS
Make the world smile