Fashion brand directory szu
Page language: English

ASICS vs FitFlop: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

FitFlop

United Kingdom Founded 2007

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    ASICS shows a stronger emphasis

  • Streetwear

    ASICS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ASICS (solid line, circles)
  • FitFlop (dashed line, squares)
Traits of ASICS and FitFlop, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ASICS
  • FitFlop
Minimal & basics
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Polished & dressy
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Luxury & heritage
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Avant-garde & designer
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Decoration & playfulness
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Streetwear
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Trends & youth culture
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Sporty & sportswear
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand
Outdoor & functional
ASICS：Relative prominence within the brand
FitFlop：Relative prominence within the brand

Basic information

Field
ASICS
FitFlop
Country Japan United Kingdom
Founded 1949 2007
Category Footwear Footwear
Other categories Clothing Accessories Lifestyle products Textiles and material technology —

— indicates information that is not available.

Brand profiles

Brand lines

ASICS

  • ASICS SportStyle

    ASICS SportStyle is a current category that applies the technologies and designs ASICS has developed...

    View more
  • ASICS Tiger

    ASICS Tiger is a lifestyle brand revived in 2015 to bring the technology developed through competiti...

    View more
  • ASICS Walking

    ASICS Walking is a category that applies ASICS’ expertise in sports shoe development and sports engi...

    View more
  • ASICS SKATEBOARDING

    ASICS SKATEBOARDING is a line of skateboarding shoes developed under the ASICS SportStyle category. ...

    View more
  • LAZERBEAM

    LAZERBEAM is a series that applies functions developed through ASICS’s sports shoe development to ch...

    View more
  • ASICS NOVALIS

    ASICS NOVALIS is a unisex line jointly launched by ASICS and Kiko Kostadinov Studio. It extends ASIC...

    View more
  • ASICS WALKING pedala

    PEDALA is part of the ASICS WALKING lineup and applies technologies developed for sports shoes to fo...

    View more
  • ASICS WALKING RUNWALK

    RUNWALK is ASICS WALKING’s business-oriented line, applying walking-related technology to shoes worn...

    View more
  • GEL-BIZ

    GEL-BIZ is a series of business shoes offered by ASICS WALKING, combining an appearance suited to wo...

    View more
  • ASICS WALKING WELLNESS WALKER

    WELLNESS WALKER is a line within ASICS WALKING that supports everyday walking and walking for exerci...

    View more
  • SUKU2

    SUKU2 is a children’s shoe brand under ASICS WALKING, offering products for babies, preschoolers, an...

    View more

FitFlop

No information is available.

Collaborations

ASICS

  • 2026-04-18

    Cecilie Bahnsen

    As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.

  • 2026-04-02

    VERSACE

    Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.

  • 2026-02-21

    Completedworks

    As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.

  • 2026-02-21

    Kiko Kostadinov

    As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.

  • 2026-01-12

    Kith

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2026-01-05

    ISSEY MIYAKE

    ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

FitFlop

  • 2016-08-01

    Anna Sui

    A new summer collection from the collaboration between FitFlop and Anna Sui was launched. It was reported to have reached stores in August 2016.

FitFlop collaborations

Brands similar to ASICS

View all

Brands similar to FitFlop

View all