FILA vs Fred Perry: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: FILA Swap brands

Sporty & sportswear · Streetwear · Trends & youth culture

Sporty & sportswear · Streetwear · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Minimal & basics

    Fred Perry shows a stronger emphasis

  • Polished & dressy

    Fred Perry shows a stronger emphasis

Trait comparison

  • FILA (solid line, circles)
  • Fred Perry (dashed line, squares)
Traits of FILA and Fred Perry, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • FILA
  • Fred Perry
Minimal & basics
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Polished & dressy
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Luxury & heritage
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Avant-garde & designer
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Decoration & playfulness
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Streetwear
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Trends & youth culture
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Sporty & sportswear
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand
Outdoor & functional
FILA:Relative prominence within the brand
Fred Perry:Relative prominence within the brand

Basic information

Field
Country Italy United Kingdom
Founded 1911 1952
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

Collaborations

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