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GUCCI vs fragment design: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUCCI Swap brands

GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

fragment design

Japan Founded 2003

Streetwear · Minimal & basics · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    GUCCI shows a stronger emphasis

  • Luxury & heritage

    GUCCI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUCCI (solid line, circles)
  • fragment design (dashed line, squares)
Traits of GUCCI and fragment design, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • fragment design
Minimal & basics
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
fragment design：Relative prominence within the brand

Basic information

Field
GUCCI
fragment design
Country Italy Japan
Founded 1921 2003
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

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  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

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  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

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  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

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fragment design

  • FRGMTmini

    FRGMTmini is a line focused primarily on kidswear, launched as a spin-off of Hiroshi Fujiwara’s frag...

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Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

fragment design

  • 2026-02-12

    Nike

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-02-11

    Seiko

    A collaboration with fragment design, the “Metronome Watch Fragment Edition” was announced and released on 2026/02/11 as a special model with a metronome function.

  • 2025-11-08

    UNDERCOVER

    In November 2025, released a capsule collection with fragment design.

  • 2021-08-24

    sacai

    In 2021, LDWaffle sneakers were released in a three-way collaboration with Nike. They feature a double tongue and double Swoosh.

  • 2020-02

    Converse

    A triple collaboration launched alongside Moncler (around February 2020). The Chuck Taylor Low, fragment design’s first public release, featured hand-stitched-style panels and triple branding on the heel.

  • 2018-12-22

    #FR2

    To commemorate the opening of the #FR2 Okinawa store in December 2018, T-shirts and hoodies featuring logos and lightning motifs were released in collaboration with fragment design.

fragment design collaborations

Brands similar to GUCCI

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Brands similar to fragment design

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