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GUCCI vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

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GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Luxury & heritage

    GUCCI shows a stronger emphasis

  • Avant-garde & designer

    GUCCI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUCCI (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of GUCCI and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • thisisneverthat
Minimal & basics
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
GUCCI
thisisneverthat
Country Italy South Korea
Founded 1921 2010
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

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  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

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  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

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  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

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thisisneverthat

No information is available.

Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

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