Fashion brand directory szu
Page language: English

H&M vs COMME des GARÇONS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

COMME des GARÇONS

Japan Founded 1969

Avant-garde & designer · Luxury & heritage · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    COMME des GARÇONS shows a stronger emphasis

  • Luxury & heritage

    COMME des GARÇONS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • COMME des GARÇONS (dashed line, squares)
Traits of H&M and COMME des GARÇONS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • COMME des GARÇONS
Minimal & basics
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
COMME des GARÇONS：Relative prominence within the brand

Basic information

Field
H&M
COMME des GARÇONS
Country Sweden Japan
Founded 1947 1969
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

    View more
  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

    View more
  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

    View more
  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

    View more
  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

    View more

COMME des GARÇONS

Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

COMME des GARÇONS

  • 2026-01-22

    Saint James

    A collaboration on striped cut-and-sew tops and other items in the Junya Watanabe line. A reworking based on French maritime style.

  • 2026-01-22

    Dr. Martens

    Centered on HOMME DEUX, it released modified models such as 1461 and Kristinn Derby. It also featured lettering designs on white leather.

  • 2026-01-22

    Cutler and Gross

    In 2009, the brands collaborated on three sunglasses styles for the limited “Future of Black” collection. A record also notes this as their second collaboration with a prestigious British house.

  • 2025-12-01

    Onitsuka Tiger

    2025 holiday collaboration. A December-only release of four special styles based on the MEXICO 66 (including custom accessories, etc.) plus eight apparel styles.

  • 2025-11-12

    ASICS

    CDG SHIRT has offered collaboration sneakers in monochrome or visually impactful designs, such as the GEL-Kayano 14, GEL-LYTE V, and GEL-NUNOBIKI.

  • 2025-11-01

    Goldwin

    In 2025, released a two-piece capsule with COMME des GARÇONS HOMME (down shirt/down jacket). Technical specifications.

COMME des GARÇONS collaborations

Brands similar to H&M

View all

Brands similar to COMME des GARÇONS

View all