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H&M vs kolor: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

kolor

Japan Founded 2004

Avant-garde & designer · Decoration & playfulness · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    kolor shows a stronger emphasis

  • Trends & youth culture

    H&M shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • kolor (dashed line, squares)
Traits of H&M and kolor, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • kolor
Minimal & basics
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
kolor：Relative prominence within the brand

Basic information

Field
H&M
kolor
Country Sweden Japan
Founded 1947 2004
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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kolor

  • kolor BEACON

    kolor BEACON is a menswear-focused sub-line that emerged from kolor, led by Junichi Abe, and launche...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

kolor

  • 2025-12-10

    Champion

    In December 2025, the brand released three styles based on REVERSE WEAVE® (a crewneck, a hoodie, and pants) in its first collaboration with Champion. Bold prints are a defining feature.

  • 2021-01-09

    UNDERCOVER

    For UNDERCOVER’s 30th anniversary, five brands reinterpreted its classic leather-sleeve down jacket. kolor provided an adapted model. Released in January 2021.

  • 2020-08-29

    LOOPWHEELER

    Collaboration sweatshirts went on sale exclusively at kolor stores starting August 29, 2020. They feature retro katakana logos of both brands and name-tag-style graphics.

  • 2020-05-29

    New Era

    In 2020, a kolor collaboration cap was released in limited quantities as part of a special-order project for District UNITED ARROWS’ 20th anniversary. Special embroidery is a key feature.

  • 2020-05-29

    District UNITED ARROWS

    A special-order project commemorating the 20th anniversary of District UNITED ARROWS. A kolor × New Era cap was released.

  • 2019-11-22

    PORTER

    To commemorate the opening of the new Shibuya PARCO store in 2019, a limited release of the first collaboration model, “Helmet Bag Mini,” was made with PORTER.

kolor collaborations

Brands similar to H&M

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