Fashion brand directory szu
Page language: English

KENZO vs ZARA: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: KENZO Swap brands

KENZO

France Founded 1970

Decoration & playfulness · Luxury & heritage · Trends & youth culture

ZARA

Spain Founded 1975

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    KENZO shows a stronger emphasis

  • Luxury & heritage

    KENZO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • KENZO (solid line, circles)
  • ZARA (dashed line, squares)
Traits of KENZO and ZARA, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • KENZO
  • ZARA
Minimal & basics
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Polished & dressy
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Luxury & heritage
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Avant-garde & designer
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Decoration & playfulness
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Streetwear
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Trends & youth culture
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Sporty & sportswear
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand
Outdoor & functional
KENZO：Relative prominence within the brand
ZARA：Relative prominence within the brand

Basic information

Field
KENZO
ZARA
Country France Spain
Founded 1970 1975
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Fragrance Beauty and cosmetics

— indicates information that is not available.

Brand profiles

Brand lines

KENZO

  • KENZO Parfums

    KENZO Parfums is the official division responsible for Maison KENZO’s fragrance and cosmetics busine...

    View more
  • FLOWER BY KENZO

    FLOWER BY KENZO is a signature fragrance series developed by KENZO Parfums. Since its launch in 2000...

    View more
  • KENZO HOMME

    KENZO HOMME is the name of a men’s fragrance range within KENZO Parfums, offering multiple product g...

    View more
  • KENZO KIDS

    KENZO KIDS is a children’s clothing line developed by KENZO, offering a children’s reinterpretation ...

    View more
  • KENZO Sport

    KENZO Sport is a sports/activewear offshoot line introduced in 2020. While bearing the brand name, i...

    View more
  • KENZO Jeans

    KENZO Jeans was introduced in 1986 as a historical offshoot line centered on denim, and has since so...

    View more
  • KENZO Studio

    KENZO Studio was a derivative line produced and sold under a licensing arrangement around 1995. Unde...

    View more

ZARA

  • ZARA STUDIO

    ZARA’s highest-positioned creative line. For Spring/Summer 2025, it is offered as three independent ...

    View more
  • ZARA ORIGINS

    ZARA ORIGINS is a line created to build a contemporary wardrobe around key essentials, consisting pr...

    View more
  • ZARA ATHLETICZ

    ZARA ATHLETICZ is a line of sporting goods and sportswear designed for all athletes, with a range sp...

    View more
  • ZARA LINGERIE

    ZARA LINGERIE is an innerwear line that expanded from an online-focused offering into dedicated sect...

    View more
  • ZARA BEAUTY

    ZARA BEAUTY is a cosmetics line for the eyes, lips, face, and nails, with refillable containers and ...

    View more
  • ZARA HAIR

    ZARA HAIR is a beauty-focused line offering hair care and styling products, with a focus on hair fun...

    View more
  • ZARA HOME

    ZARA HOME is a home-focused line covering furniture, bedding, lighting, tableware, decorative access...

    View more

Collaborations

KENZO

  • 2026

    New Era

    KENZO × New Era (Spring/Summer 2026 / SS26). The collaboration features three 59FIFTY cap styles inspired by archival prints, translating runway designs into contemporary pieces.

  • 2025-04-17

    Converse

    A capsule collection with Converse. It reinterprets the Chuck Taylor 70 in patterns such as “Hana Leopard,” and includes three styles, including high- and low-tops, as part of the Spring-Summer 2025 lineup.

  • 2024-01-26

    ASICS

    ASICS' first official collaboration. GEL-Kayano 20 was reinterpreted with NIGO's design, incorporating faux-fur-like elements and a cage structure, and released to the public in three colorways.

  • 2023-10-29

    Hunter

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2023-10-04

    Levi's

    A denim capsule with Levi's (Fall 2023). Centered on Japanese-made denim “Kaihara,” it includes garments such as truckers, blazers, and overalls, as well as accessories.

  • 2020-06-17

    Vans Vault

    A footwear capsule from a renewed collaboration with Vans Vault. A collection centered on the SK8-Hi and Old Skool and featuring all-over prints such as KENZO florals was released.

KENZO collaborations

ZARA

  • 2025-12-04

    SOSHI OTSUKI

    The first collaboration with ZARA. The theme is “A Sense of Togetherness.” The collection includes pinstripe coats and suit blazers, flannel sets, poplin shirts, cable-knit cardigans, and more. It also includes womenswear, kidswear, and pet products.

  • 2023-09-28

    MAISON SPECIAL

    A large-scale collaboration with ZARA. Under the theme NEW MIX FASHION, it offered apparel combining oversized silhouettes, tailoring, military, and denim, along with bags, shoes, and wallets for women, men, and kids.

ZARA collaborations

Brands similar to KENZO

View all

Brands similar to ZARA

View all