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On vs MOSCHINO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

MOSCHINO

Italy Founded 1983

Decoration & playfulness · Luxury & heritage · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Decoration & playfulness

    MOSCHINO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • MOSCHINO (dashed line, squares)
Traits of On and MOSCHINO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • MOSCHINO
Minimal & basics
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
MOSCHINO：Relative prominence within the brand

Basic information

Field
On
MOSCHINO
Country Switzerland Italy
Founded 2010 1983
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

MOSCHINO

  • LOVE MOSCHINO

    LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion line that tra...

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  • BOUTIQUE MOSCHINO

    In Aeffe’s reports, BOUTIQUE MOSCHINO is included in the ready-to-wear division as one of its own br...

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  • MOSCHINO CHEAP & CHIC

    Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in a lighter ...

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  • MOSCHINO JEANS

    Introduced alongside the men's line in 1986, MOSCHINO JEANS began as a diffusion line focused on Mos...

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  • MOSCHINO KIDS

    MOSCHINO KIDS launched as the line responsible for children’s collections for Baby, Kids, and Teen f...

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  • Moschino Eyewear

    Moschino Eyewear is a licensed line responsible for eyewear and sunglasses within Moschino’s accesso...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

MOSCHINO

  • 2021

    Palace Skateboards

    A 2021 collaboration rooted in Moschino’s archives. Smiley suns, camouflage, denim sets, and repeated logos bring Palace’s playfulness into collision with Moschino’s flamboyance.

  • 2018-11-08

    H&M

    A collaboration with MOSCHINO during Jeremy Scott’s tenure, foregrounding pop, logos, and streetwear across womenswear, menswear, and accessories.

MOSCHINO collaborations

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