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SUBU vs Nike: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Nike

United States Founded 1964

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Outdoor & functional.

Different traits

  • Sporty & sportswear

    Nike shows a stronger emphasis

  • Streetwear

    Nike shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Nike (dashed line, squares)
Traits of SUBU and Nike, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Nike
Minimal & basics
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Nike：Relative prominence within the brand

Basic information

Field
SUBU
Nike
Country Japan United States
Founded 2016 1964
Category Footwear Footwear
Other categories — Clothing Bags Accessories Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Nike

  • Jordan Brand

    Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its ...

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  • Nike SB

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skatebo...

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  • NOCTA

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that devel...

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  • Jordan

    Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes th...

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  • Nike ACG

    Nike ACG is Nike’s outdoor product line, with ACG meaning “All Conditions Gear.” It offers footwear,...

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  • Nike Golf

    Nike Golf is a specialist line that brings Nike’s technological assets to golf, covering a range of ...

  • Nike Pro

    Nike Pro is a functional line centered on compression wear, base layers, sports bras, tights, shorts...

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  • Nike Sportswear

    Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike...

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  • ACG

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduce...

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  • Nike ISPA

    Nike ISPA is an experimental line based on the design principles of Improvise, Scavenge, Protect, an...

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  • Nike ESC

    Nike ESC, whose full name is Every Stitch Considered, is a high-performance lifestyle collection tha...

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  • Nike N7

    Nike N7 is a product line through which Nike has connected its efforts to build relationships with I...

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  • NikeCourt

    NikeCourt is Nike’s specialist line focused primarily on tennis and racquet sports, offering footwea...

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  • NikeCraft

    NikeCraft is a collaborative line developed over the long term by artist Tom Sachs and Nike. Centere...

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  • NikeSKIMS

    NikeSKIMS is a joint brand for women launched by NIKE, Inc. and SKIMS in 2025. It combines Nike’s at...

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  • Nike x Undercover Gyakusou

    Nike x Undercover Gyakusou is a collaborative performance running line jointly developed by Nike and...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Nike

  • 2026-06-16

    Palace Skateboards

    “The Three Lions by Palace.” The official capsule for the England national team launches widely on June 16, 2026. It includes a varsity jacket, an anthem zip-up, slim Dri-FIT-style tops, Cryoshot, and more.

  • 2026-02-12

    fragment design

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-01-13

    Chrome Hearts

    In 2025, reports emerged of leaked examples of a triple collaboration with NOCTA and Chrome Hearts. In 2026, the AF1 Low “Certified Lover Boy” was also announced.

  • 2025-07-10

    Levi's

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2024-09-13

    Patta

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-12-06

    sacai

    From 2020 to 2023, the collaboration featured a diverse range of sneakers and apparel, including VaporWaffle, Blazer Low, and Magmascape.

Nike collaborations

Brands similar to SUBU

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Brands similar to Nike

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