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MSGM vs SUICOKE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

SUICOKE

Japan Founded 2006

Outdoor & functional · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    SUICOKE shows a stronger emphasis

  • Decoration & playfulness

    MSGM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • SUICOKE (dashed line, squares)
Traits of MSGM and SUICOKE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • SUICOKE
Minimal & basics
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
SUICOKE：Relative prominence within the brand

Basic information

Field
MSGM
SUICOKE
Country Italy Japan
Founded 2009 2006
Category Clothing Footwear
Other categories Accessories Clothing Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

SUICOKE

  • SUICOKE ECO LINE

    SUICOKE ECO LINE is a sub-line established to reduce the environmental impact of materials while inh...

    View more

Collaborations

MSGM

No information is available.

SUICOKE

  • 2025-05-16

    TOGA

    The sixth collaboration between TOGA and SUICOKE. The PARDI-based SLIDE features a metal ring and fringe, while the clog-style CAPPO has a metal buckle. A note indicates that a colorway is exclusive to directly operated stores.

  • 2024-12-20

    HIDDEN.NY

    In December 2024, based on the ZAVO mule, it features dragon embroidery influenced by sukajan jackets and green straps characteristic of HIDDEN.

  • 2024-09-27

    Story mfg.

    In September 2024, BOWER-TRab-ECO / PEPPER-TRab-ECO were offered in hand-dyed, handwoven check fabric as sustainable versions.

  • 2023-10-27

    nanamica

    A collaboration that pursued everyday wear and high functionality, incorporating functional yarns and jacquard cords, including ZAVO-CAB in 2023 and KAT-2 in 2025.

  • 2023-08-11

    doublet

    A three-way collaboration between SUICOKE, Vibram, and doublet. The FUTON-LO fur sandals, featuring a bat motif known as “The Bat,” are introduced.

  • 2023-01-14

    thisisneverthat

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

SUICOKE collaborations

Brands similar to MSGM

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Brands similar to SUICOKE

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