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9090 vs KENZO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 9090 Swap brands

9090

Japan Founded 2018

Trends & youth culture · Streetwear · Decoration & playfulness

KENZO

France Founded 1970

Decoration & playfulness · Luxury & heritage · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    KENZO shows a stronger emphasis

  • Avant-garde & designer

    KENZO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 9090 (solid line, circles)
  • KENZO (dashed line, squares)
Traits of 9090 and KENZO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 9090
  • KENZO
Minimal & basics
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Polished & dressy
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Luxury & heritage
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Avant-garde & designer
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Decoration & playfulness
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Streetwear
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Trends & youth culture
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Sporty & sportswear
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand
Outdoor & functional
9090：Relative prominence within the brand
KENZO：Relative prominence within the brand

Basic information

Field
9090
KENZO
Country Japan France
Founded 2018 1970
Category Clothing Clothing
Other categories Lifestyle products Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

9090

  • 9090 girl

    9090 girl is a women's line derived from the streetwear brand 9090. yutori (operated by group subsid...

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KENZO

  • KENZO Parfums

    KENZO Parfums is the official division responsible for Maison KENZO’s fragrance and cosmetics busine...

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  • FLOWER BY KENZO

    FLOWER BY KENZO is a signature fragrance series developed by KENZO Parfums. Since its launch in 2000...

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  • KENZO HOMME

    KENZO HOMME is the name of a men’s fragrance range within KENZO Parfums, offering multiple product g...

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  • KENZO KIDS

    KENZO KIDS is a children’s clothing line developed by KENZO, offering a children’s reinterpretation ...

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  • KENZO Sport

    KENZO Sport is a sports/activewear offshoot line introduced in 2020. While bearing the brand name, i...

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  • KENZO Jeans

    KENZO Jeans was introduced in 1986 as a historical offshoot line centered on denim, and has since so...

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  • KENZO Studio

    KENZO Studio was a derivative line produced and sold under a licensing arrangement around 1995. Unde...

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Collaborations

9090

  • 2021-05-29

    #FR2

    In May 2021, the second installment was released, featuring seven styles of apparel, including T-shirts, and accessories that incorporated design elements from both #FR2 and 9090.

9090 collaborations

KENZO

  • 2026

    New Era

    KENZO × New Era (Spring/Summer 2026 / SS26). The collaboration features three 59FIFTY cap styles inspired by archival prints, translating runway designs into contemporary pieces.

  • 2025-04-17

    Converse

    A capsule collection with Converse. It reinterprets the Chuck Taylor 70 in patterns such as “Hana Leopard,” and includes three styles, including high- and low-tops, as part of the Spring-Summer 2025 lineup.

  • 2024-01-26

    ASICS

    ASICS' first official collaboration. GEL-Kayano 20 was reinterpreted with NIGO's design, incorporating faux-fur-like elements and a cage structure, and released to the public in three colorways.

  • 2023-10-29

    Hunter

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2023-10-04

    Levi's

    A denim capsule with Levi's (Fall 2023). Centered on Japanese-made denim “Kaihara,” it includes garments such as truckers, blazers, and overalls, as well as accessories.

  • 2020-06-17

    Vans Vault

    A footwear capsule from a renewed collaboration with Vans Vault. A collection centered on the SK8-Hi and Old Skool and featuring all-over prints such as KENZO florals was released.

KENZO collaborations

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