ALTRA
ALTRA is a running shoe brand founded in 2009 in Logan, Utah, United States, by Golden Harper, Brian Beckstead, Jeremy Howlett, and Quill Jacob Hansen. Its key technologies include Zero Drop, a wide FootShape toe box, and Balanced Cushionin...
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ALTRA vs CRAFT: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: ALTRA
Swap brands
Sporty & sportswear · Outdoor & functional
Sporty & sportswear · Outdoor & functional · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
-
Minimal & basics
CRAFT shows a stronger emphasis
-
Outdoor & functional
ALTRA shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- ALTRA (solid line, circles)
- CRAFT (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United States | Sweden |
| Founded | 2009 | 1977 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Footwear |
— indicates information that is not available.
Brand profiles
CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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