CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs G-Star RAW: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
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Sporty & sportswear · Outdoor & functional · Minimal & basics
Streetwear · Avant-garde & designer · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Streetwear
G-Star RAW shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- G-Star RAW (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Netherlands |
| Founded | 1977 | 1989 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Footwear |
— indicates information that is not available.
Brand profiles
G-Star RAW
G-Star RAW is a denim brand founded by Jos van Tilburg in Amsterdam, the Netherlands, in 1989. It popularized untreated raw denim in fashion and was among the first to introduce three-dimensional jeans and anatomic denim. It has expanded in...
Brand lines
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