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CRAFT vs Kangol: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CRAFT Swap brands

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Kangol

United Kingdom Founded 1938

Streetwear · Trends & youth culture · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    Kangol shows a stronger emphasis

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CRAFT (solid line, circles)
  • Kangol (dashed line, squares)
Traits of CRAFT and Kangol, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CRAFT
  • Kangol
Minimal & basics
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Polished & dressy
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Luxury & heritage
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Avant-garde & designer
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Decoration & playfulness
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Streetwear
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Trends & youth culture
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Sporty & sportswear
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand
Outdoor & functional
CRAFT：Relative prominence within the brand
Kangol：Relative prominence within the brand

Basic information

Field
CRAFT
Kangol
Country Sweden United Kingdom
Founded 1977 1938
Category Clothing Clothing
Other categories Footwear Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

CRAFT

No information is available.

Kangol

  • KANGOL SPORT

    KANGOL SPORT is a line established in 1998 by KANGOL, which had developed primarily around headwear,...

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  • KANGOL KIDS

    KANGOL KIDS is a kids' line that adapts KANGOL's British brand heritage and street elements for chil...

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  • KANGOL ORIGINAL

    KANGOL ORIGINAL is a limited original line that develops products for the Japanese market, building ...

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  • Jacques Spreiregen

    Jacques Spreiregen is a collection line named after KANGOL’s founder, launched on March 8, 2024. Sta...

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  • KANGOLF

    KANGOLF is a dedicated collection that extends KANGOL’s headwear and street-derived brand assets int...

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  • KANGOL TRI-FORCE

    KANGOL TRI-FORCE is a concept brand from KANGOL centered on a clear mix of streetwear and sports. Wh...

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  • KANGOL REWARD

    KANGOL REWARD is a Japan-exclusive concept lifestyle brand derived from KANGOL, focusing primarily o...

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  • KANGOL JEANS

    KANGOL JEANS is a Japan-focused line derived from KANGOL’s domestic master license business, special...

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  • KANGOL FIELD

    KANGOL FIELD was derived from KANGOL’s domestic master license rollout and was a line responsible fo...

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