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MSGM vs doublet: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

doublet

Japan Founded 2012

Decoration & playfulness · Avant-garde & designer · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Decoration & playfulness.
  • Both brands show traits of Avant-garde & designer.

Different traits

  • No major differences in traits are shown.

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • doublet (dashed line, squares)
Traits of MSGM and doublet, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • doublet
Minimal & basics
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
doublet：Relative prominence within the brand

Basic information

Field
MSGM
doublet
Country Italy Japan
Founded 2009 2012
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

doublet

  • doublet KID'S

    doublet KID'S is a capsule line derived for children that doublet announced in 2022. It launched a t...

    View more

Collaborations

MSGM

No information is available.

doublet

  • 2026-01-10

    ASICS SportStyle

    The second collaboration, in January 2026. The GEL-QUANTUM 360 I AMP features an all-over “dinosaur head” print and 3D detailing.

  • 2025-04-26

    Converse

    The second collaboration, released in April 2025, features mismatched JACK PURCELL and ALL STAR HI styles. Apparel (hoodies/T-shirts) also appears for the first time.

  • 2025-01-11

    KIDS LOVE GAITE

    A collaboration on BIG FOOT DERBY SHOES. Inspired by “children wearing their parents’ shoes,” the oversized derby shoes were released in January 2025.

  • 2024

    ASICS

    As part of the 2024 ASICS × Doublet collaboration, collaborative sneakers appeared at Paris Fashion Week Men's. The collaboration incorporated an edge characteristic of Doublet.

  • 2023-11-25

    KIJIMA TAKAYUKI

    A felt hat collaboration in November 2023, featuring a beanie silhouette and a wide range of color options.

  • 2023-08-11

    SUICOKE

    A three-way collaboration between SUICOKE, Vibram, and doublet. The FUTON-LO fur sandals, featuring a bat motif known as “The Bat,” are introduced.

doublet collaborations

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