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H&M vs Kangol: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Kangol

United Kingdom Founded 1938

Streetwear · Trends & youth culture · Sporty & sportswear

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Streetwear

    Kangol shows a stronger emphasis

  • Minimal & basics

    H&M shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Kangol (dashed line, squares)
Traits of H&M and Kangol, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Kangol
Minimal & basics
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Kangol：Relative prominence within the brand

Basic information

Field
H&M
Kangol
Country Sweden United Kingdom
Founded 1947 1938
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Kangol

  • KANGOL SPORT

    KANGOL SPORT is a line established in 1998 by KANGOL, which had developed primarily around headwear,...

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  • KANGOL KIDS

    KANGOL KIDS is a kids' line that adapts KANGOL's British brand heritage and street elements for chil...

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  • KANGOL ORIGINAL

    KANGOL ORIGINAL is a limited original line that develops products for the Japanese market, building ...

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  • Jacques Spreiregen

    Jacques Spreiregen is a collection line named after KANGOL’s founder, launched on March 8, 2024. Sta...

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  • KANGOLF

    KANGOLF is a dedicated collection that extends KANGOL’s headwear and street-derived brand assets int...

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  • KANGOL TRI-FORCE

    KANGOL TRI-FORCE is a concept brand from KANGOL centered on a clear mix of streetwear and sports. Wh...

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  • KANGOL REWARD

    KANGOL REWARD is a Japan-exclusive concept lifestyle brand derived from KANGOL, focusing primarily o...

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  • KANGOL JEANS

    KANGOL JEANS is a Japan-focused line derived from KANGOL’s domestic master license business, special...

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  • KANGOL FIELD

    KANGOL FIELD was derived from KANGOL’s domestic master license rollout and was a line responsible fo...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Kangol

No information is available.

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