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H&M vs The North Face: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

The North Face

United States Founded 1966

Outdoor & functional · Sporty & sportswear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Trends & youth culture.

Different traits

  • Outdoor & functional

    The North Face shows a stronger emphasis

  • Sporty & sportswear

    The North Face shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • The North Face (dashed line, squares)
Traits of H&M and The North Face, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • The North Face
Minimal & basics
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
The North Face：Relative prominence within the brand

Basic information

Field
H&M
The North Face
Country Sweden United States
Founded 1947 1966
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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The North Face

Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

The North Face

  • 2025-10-22

    Cecilie Bahnsen

    The second chapter of the collaboration with The North Face. The seven-piece brown-toned collection includes the “Himalayan Parka,” a quilted down skirt, a reconstructed Denali fleece, and a rope bag.

  • 2025-10-08

    HYKE

    October 8, 2025, is the release date for TNFH's final season (FW2025).

  • 2025-04-18

    JUNYA WATANABE MAN

    They collaborated multiple times, from SS2022 through FW23 and in collections such as 2025SS. M65-style field jackets and other items drew attention.

  • 2022-09-12

    GUCCI

    The third chapter of The North Face and GUCCI. Inspired by 70s archive designs, the collaboration also expands into gear and accessories.

  • 2020-10-12

    Maison Margiela

    In 2020, MM6 and THE NORTH FACE collaborated for the first time. The AW20 capsule collection reimagined the Expedition System in MM6’s style, incorporating ideas such as connection.

  • 2020-10-08

    MM6 Maison Margiela

    A 2020 debut capsule with The North Face, reinterpreting the “Expedition System” archive through MM6’s lens. Outerwear, bags, and mittens feature circular motifs and structural reconfigurations.

The North Face collaborations

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