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MSGM vs MACKINTOSH: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

MACKINTOSH

United Kingdom Founded 1824

Outdoor & functional · Minimal & basics · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    MSGM shows a stronger emphasis

  • Outdoor & functional

    MACKINTOSH shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • MACKINTOSH (dashed line, squares)
Traits of MSGM and MACKINTOSH, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • MACKINTOSH
Minimal & basics
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand

Basic information

Field
MSGM
MACKINTOSH
Country Italy United Kingdom
Founded 2009 1824
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

MACKINTOSH

Collaborations

MSGM

No information is available.

MACKINTOSH

  • 2024-02-28

    Cecilie Bahnsen

    The fourth collaboration with Mackintosh. Outerwear reappears in FW24 “The Bite,” where it is identified as a new collaborator. It is presented in a dark, everyday-oriented outerwear context.

  • 2017-12-01

    Maison Margiela

    In December 2017, the brand released two styles of trench coat in its first collaboration with Mackintosh. The designs combined ideas from lab coats with Galliano-style décortiqué.

  • 2011-07-01

    JUNYA WATANABE MAN

    Reworks Mackintosh’s Royal Mail jacket and Workman jacket. Characterized by hooks and a checked lining.

  • 2010-09-30

    Maison Kitsuné

    The “VOYAGEUR” collection reinterpreted raincoats, beginning with FW 2010. In 2011, some models were also made available for sale online.

  • JIL SANDER

    Starting with the 2019 AW season, JIL SANDER+ collaborated with MACKINTOSH on its new line, offering outerwear and accessories made with traditional bonded and rubberized materials.

  • HYKE

    The first collaboration line with MACKINTOSH, “×HYKE,” launched for Fall/Winter 2014. Centered on four minimalist coat styles, it continued for five seasons through FW2016, with menswear added in the later seasons.

MACKINTOSH collaborations

Brands similar to MSGM

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Brands similar to MACKINTOSH

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