On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs BOGNER: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Sporty & sportswear · Outdoor & functional · Luxury & heritage
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
- Both brands show traits of Polished & dressy.
Different traits
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Luxury & heritage
BOGNER shows a stronger emphasis
-
Minimal & basics
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- BOGNER (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Germany |
| Founded | 2010 | 1932 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Bags Accessories Footwear Eyewear Fragrance Wallets |
— indicates information that is not available.
Brand profiles
BOGNER
BOGNER is a sports fashion brand founded in Munich, Germany, in 1932 by Willy Bogner (Senior) and his wife Maria. Starting with skiing, it focuses primarily on luxury sportswear for women and men, and also offers golf products, accessories,...
Brand lines
Collaborations
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