Fashion brand directory szu
Page language: English

On vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Trends & youth culture

    On shows a stronger emphasis

  • Avant-garde & designer

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of On and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • CRAFT
Minimal & basics
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
On
CRAFT
Country Switzerland Sweden
Founded 2010 1977
Category Footwear Clothing
Other categories Clothing Accessories Footwear

— indicates information that is not available.

Brand profiles

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

CRAFT

No information is available.

Brands similar to On

View all

Brands similar to CRAFT

View all