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On vs DSQUARED2: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

DSQUARED2

Italy Founded 1995

Decoration & playfulness · Streetwear · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    DSQUARED2 shows a stronger emphasis

  • Sporty & sportswear

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • DSQUARED2 (dashed line, squares)
Traits of On and DSQUARED2, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • DSQUARED2
Minimal & basics
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
DSQUARED2：Relative prominence within the brand

Basic information

Field
On
DSQUARED2
Country Switzerland Italy
Founded 2010 1995
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

DSQUARED2

  • DSQUARED2 EYEWEAR

    Within DSQUARED2’s accessories, EYEWEAR is a category offered for both men and women, centered on su...

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  • D2Kids

    A derived line responsible for DSQUARED2’s kids segment, it is divided on the official website into ...

    View more

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

DSQUARED2

No information is available.

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